A photograph is shaped more by the person behind the camera than by what’s in front of it.
To prove this Canon Australia invited six photographers to a portrait session with a twist. The photographers were told six different stories about the man they were supposed to photograph – that he was: a millionaire, ex-convict, psychic, alcoholic, lifesaver and fisherman. Their resulting photographs demonstrate how much preconceptions shape what we see.
Watch the video to see all the results of the Canon experiment.